Addressing The Hidden Biases in Executive Hiring
Debbie Morrison • October 24, 2023

In the corridors of corporate power, the recruitment and selection of executives has traditionally been a carefully curated process. While this careful approach is commendable, many executive teams and boardrooms still lack the rich tapestry of gender, racial, and cultural diversities that their companies profess, potentially jeopardising the richness of diversity and the competitive advantage it brings to leadership teams.


For decades, businesses have hailed the importance of diversity, and the values of equal representation and inclusivity. While overt discrimination might no longer be as rampant, the subtle nemesis of unconscious bias still plays a pivotal role. As we unravel the fabric of executive hiring processes, we discover hidden biases which can significantly impact business growth, performance, and the cultivation of a diverse leadership team.


Unconscious Bias in Executive Hiring: What It Is and Its Implications

At its core, unconscious bias refers to the preferences and prejudices we hold without awareness. It's an inherent human trait, driven by our brain's need to categorise and make quick judgments based on past experiences. 


What’s alarming is that such biases, more often than not, aren’t the result of conscious discrimination. They stem from deep-seated stereotypes or societal norms that we've absorbed over time. When left unchecked and translated to hiring, these biases can have detrimental effects, leading to a homogenous leadership team, which in turn has implications for business growth and performance.


A study by
Harvard Business Review highlighted that despite equal qualifications, a candidate's gender, name, or even hobbies can influence hiring decisions. 1 When biases creep into executive hiring, they limit the talent pool, skewing it towards candidates that 'look' or 'feel' right, rather than those who are objectively the best for the job.


From a business perspective, this is concerning.
McKinsey's landmark study found that companies with more diverse executive teams are 25% more likely to outperform their peers on profitability. When companies overlook diverse candidates due to hidden biases, they're not just bypassing talent—they're missing out on potential profits and innovative ideas.


How Boards Can Identify and Address Bias

Self-Awareness and Training: The first step to combating unconscious bias is recognizing its existence. Boards must commit to regular training that highlights the different forms of bias, from affinity bias (preferring those similar to ourselves) to confirmation bias (focusing on information that confirms our existing beliefs).


Diverse Hiring Panels:
Having a diverse group of individuals involved in the hiring process can help counteract individual biases. The broader the range of perspectives, the less likely a single biassed view will dominate.


Standardised Interview Processes:
Instead of free-form interviews, boards can employ a standardised set of questions and evaluation metrics. This reduces the influence of a candidate's background or extraneous details.


Anonymous Application Processes:
Some companies have started using processes where names, genders, and other potentially bias-triggering information are removed from applications.


Preventing Bias: Proactive Measures

While identifying biases is crucial, prevention is better than cure. Boards can employ the following strategies:


Diversify the Decision-making Team:
Ensuring that the team responsible for executive hires is diverse can help bring in multiple perspectives and reduce the impact of individual biases.


Standardise Interviews:
By asking every candidate the same set of questions in the same order, boards can ensure comparability and reduce the impact of biases on the decision-making process.


Use Data-driven Metrics:
Instead of relying on gut feelings or intuition, boards can emphasise the use of data-driven metrics to assess a candidate's potential and fit.


The Role of Executive Search Firms in Limiting Bias

While internal measures are essential, sometimes, the inherent biases are so deep-seated that an external perspective becomes invaluable. Executive search firms have the expertise and frameworks to source and evaluate candidates objectively. Partnering with a renowned executive search firm can help in the following ways:


Expertise and Objectivity:
These firms bring a level of expertise and objectivity to the hiring process, ensuring that the best candidates are shortlisted based solely on merit.

Wide-ranging Networks: They have extensive networks, allowing for a more diverse pool of candidates than a company might be able to source independently.


Bias-free Technologies:
Many top-tier search firms employ advanced AI technologies that help in unbiased candidate sourcing and assessment.


A study from
Harvard Business Review underscored the value of search firms, noting that companies that used such firms had leadership teams that were 30% more diverse than those who relied solely on internal recruitment processes.


The Urgency of Addressing Bias

The evidence is irrefutable. Addressing and eliminating bias in executive hiring isn’t just an ethical issue—it's a business concern. By limiting the pool from which leaders are drawn, companies can unintentionally stifle innovation, reduce market understanding, and even decrease financial returns.


For boards, the onus lies in not just recognising and preventing biases but in proactively seeking diverse leadership. Boards and executive teams must be introspective, willing to challenge their beliefs and processes. By doing so, they're not just promoting fairness but ensuring that their companies remain at the forefront of global business. So, the next time you sit in that boardroom, remember: diversity isn’t just a checkbox. It's a competitive advantage. 


A woman is holding two bottles of cosmetics in her hands.
By John Elliott April 21, 2025
Australia’s health, wellness, and supplements sector isn’t just growing. It’s exploding. From functional drinks to adaptogenic gummies, wellness brands have gone from niche to mainstream in record time. The industry is now worth over $5.6 billion, up from $4.7 billion in 2020 — a 19% growth in just three years. IBISWorld projects continued expansion with a CAGR of 5.3% through 2028. But behind the glossy packaging and influencer campaigns, something else is happening: the regulators have arrived. And most wellness brands? They’re underprepared. From Trend to Target The boom brought founders, fitness coaches, nutritionists, and marketing entrepreneurs into the supplement space. What many built was impressive. But what most forgot was how fast wellness moves from enthusiasm to enforcement. With more than 40 infringement notices and administrative sanctions in Q1 alone, the Therapeutic Goods Administration (TGA) strengthened enforcement of the Therapeutic Goods Advertising Code in early 2024. Prominent companies were named in public. Soon after, the ACCC revised its guidelines for influencer marketing disclosures and launched a campaign against the use of pseudoscientific terminology in product marketing. TGA head Professor Anthony Lawler noted in March 2024: “We’re seeing an unacceptably high level of non-compliance, particularly around unsubstantiated therapeutic claims.” In short: credibility is the new battleground. Why Sales-First Leadership is Failing Too many brands are still led by executives whose playbooks were built on community engagement, retail hustle, and Instagram fluency. That got them early traction. But it won’t keep them compliant — or protect them from an investor exodus when the lawsuits begin. The biggest risks now are not formulation errors. They’re: Claims breaches Compliance negligence Advertising missteps Unqualified health endorsements Reputational collapse through regulatory exposure And these aren’t theoretical. The TGA pulled 197 listed medicines from the market in 2023 alone — a 42% increase on the previous year — due to non-compliant claims or sponsor breaches. What the Next Wellness Leader Looks Like This is where many boards and founders face a difficult transition. The next generation of leadership in wellness isn’t defined by hustle. It’s defined by: Deep regulatory fluency Cross-functional commercial leadership (eComm, retail, pharma, FMCG) Reputation management under pressure Ability to scale with scrutiny, not just speed The leadership profiles now needed aren’t coming out of marketing agencies — they’re coming out of pharmaceuticals, healthtech, and functional food. They’ve sat on regulatory committees. They’ve built compliance-first commercial strategies. They understand how to win trust, not just impressions. Yes, this might feel like a shift away from the founder-led energy that made these brands exciting. But it’s not about slowing down. It’s about making sure you’re still standing when the music stops. Where the Gaps Are The underlying problem isn’t just non-compliance. It's immaturity in structural leadership. The majority of wellness brands haven't developed: An accountable governance structure; a scalable compliance architecture; a risk-aware marketing culture; and any significant succession planning beyond the founder. In fact, a 2023 survey by Complementary Medicines Australia found that only 22% of wellness businesses had dedicated compliance leadership at executive level, and just 14% had formal succession plans in place. This isn’t sustainable — not at scale, and certainly not under scrutiny. Final Thought The wellness boom isn’t over. But the rules have changed. Rapid growth is no longer enough. The brands that win from here will be those with: A compliance culture baked in Leadership teams built for complexity A board that sees regulation not as a barrier, but a brand advantage Those who don’t? They could be one audit away from crisis.
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